From the year 2012 to the year 2014 Facebook has been a leading social media. This social media is one that every company should always make use of because there is a larger audience. I think the reason why this social media is porpular is because it is user friendly and anyone at any age can have a Facebook account.
Social media has changed the way we do business and communicate with one another. We are able to communicate with people on the other side of the world. Now we can even video call people from a different country through Skype and download videos on the internet with the podcast software in your smartphone. The faster the technology of web 2.0 is growing the more smartphones are in the market. Most of the people around the world are making use of different social network. I mean we have so many social networks to choose which leaves businesses not only using one channel to communicate to the public.
All the artists are making use of social media to communicate with their fans and update their fans. journalist usually follow these artist to update their publication readers and have something to write in publication. Journalist have a lot of work up their sleeves and they have to ensure that they get the right information. If you tell a journalist "no comment" believe me they will get information from a different source and that source may not have the right information, this leads to your company having a bad reputation. It is therefore important to have a media list in order to contact your journalists for any information.
Traditional media is owned byjournalists. They select which stories to run and when it should run. They would not tell you whether they have selected your story or not. The public relations practitioner has to evaluate the story by going through the publication that is suppose to have his/her article.
The need for Journalists
Journalists are able to make use of their editing techniques to ensure that the article the public relations practitioner has written suits the publication and its readers. However, what may suit the publication or the readers may not suit the public relations practitioners and the organisation they respresent. Companies get furious if they are not satisfied with the message sent to the public. Therefore, it is advisable to write your article in a way that there is no room for an editor to add or subtract anything. At some point the public relations practitioner has to write an article to suit the journalists's requirements and not according to the way they want it. Journalists have more power when the articles is on their hands or when there is bad publicity-have a good relationship with journalists and have them on your media list to keep them up-to-date with your company news before they find other resources. Watch the video below to see how an article is edited.
The turn to web 2.0
This web generation has not only changed the way in which we communicate to people around the world but it has also changed the way businesses get their messages across and how they do business. Through the use of the internet we are able to make use of search engines and be part of communities on social networks. One is able to find a job on-line by making use of gumtreeor careers24. Businesses are now able to post most of the things they could have published on print media on their websites or on any social media channels.
The following are what businesses can post on their websites:
According to Thomas H Bivins in the book "public relations writing" about 56% of the people make use of social networks. The fact that more than half of the public are using social networks, makes it the best platform to get your message across. The middleman that used to stand between public relations practitioners and their public has been cut off and the money used to advertise their products or services has been saved too.
"The internet is not keeping everyone informed because of lack of access,misinformation and disinformation"
There are certain information that people make up such as some information on encyclopaedia or the Ask( ask and get an answer but the answers are from ordinary internet users or non experts). There are people who still depend on print media because they probably don't have access to the internet or it is much easier to read on print than on your laptop, According toJakob Nielsen "web readers read 25% slower than print readers".
Do we still need journalists if social media can do more? Leave your comments below.
Hip hop is not dead. The beef that started in the 90s between Notorious BIG and Tupac paved a way for many other rappers world wide to fight for the number one spot by not only making good music but by having beef with one another in order for the public to decide on their favourite artist. As long as hip hop lives, there will always be conflict amongst rappers. In this way artist receive a lot of exposure and hip hop journalist have something to write about in order to receive more readership (print publication).
Kiernan Forbes known by his stage name AKA is a South African hip hop artist with many awards such as "most valuable artist" and "best hip hop" just to name a few. You may also know that he is going to be a new father soon, as his girlfriend DJ Zinhle( Zinhle Jiyane) is expecting lil Forbes. AKA has made hits like "victory lap","run jozi and the latest one which is "all eyes on me"-this single comes from his latest album titled LEVELS. According to modern Ghana this same song made it to the UK playlist and it was #1 on itunes for 9 weeks. Click on the video below to watch the single that has made a lot of headlines-AKA ft Burna boy,JRand De Les "all eyes on me".
Cassper Nyovest birth name Refiloe Maele Phoolo is one of South Africa's rap artist. "Cassper the best" has an album called TSHOLOFELO,this is his biggest album since the start of his career-it went gold according to MTVBass in just a few months of its release. He has received awards such as "album of the year" and "song of the year". He is also nominated in multiple categories at the upcoming Metro FM awards. The fame of this 24 year old has drawn not only fans but big artists such as HHP, Ricky Rick ,Talib Kweli andDJ Drama. He has hits such as DocShebeleza and Gusheshe which made it to #1 in different charts. Cassper Nyovest is currently in a relationship with the Swazi beauty Amanda Du-Pont also known for her role as a judge in the movie "HEAR ME MOVE"(South Africa's first dance movie).
AKA or Cassper Nyovest: These two hip hop kings have taken South Africa's rap music to the next level. They have made it seem as though hip hop originates from their homeland. However, their level of fame and style of rap differs. AKA's fans will not only be from his home country but from the UK too. Cassper Nyovest raps more in Tswana and most of his fans come from the motherland.
